This past April over 45 Aveda salons, spas, retail centers,
and institutes helped to raise money and awareness for clean water. COA would
like to thank everyone who helped make this possible, who attended an event
such as a Cut-A-Thon or Walk-For-Water, and those who volunteered their time to
make this the best Earth Month yet!
On March 25th, salons from the tri-state area
created works of art at the “Catwalk- For- Water” in New York City. This “trashion-show”
event allowed students and stylists to get creative and design a runway style
outfit out of all recycled goods. Some of the winners included a dress made of
all recycled wires and electronics, another was constructed out of onion bags,
while others used plastic bags, packaging materials, leaves, and everyday items
such as straws and metrocards. A special thanks to all who helped create these
beautiful designs and hairstyles.
In addition to highlighting fashion, beauty, and Aveda’s all
natural plant based products, the company’s mission also focuses on education.
On Earth Day, supporters gathered at Purpose’s headquarters in NYC for a panel
on sustainability with light food and wine provided by Vin12. Joao Talocchi, of
Purpose, kicked off the night with a strong focus on water scarcity and climate
change. Christina Farrar, District Manager for Aveda, educated the guests on
how they can help with these water issues globally and locally through their
Earth Month mission. To highlight the local level and how we are all impacted,
Cindy Zipf tied in current ocean issues and ways to get involved. The threats
of climate change and water aren’t only ocean related, but also impact marine
life and mammals. One endangered species is the snow leopard, which resides in
the snow covered mountaintops and whose home may be lost due to climate change,
hunters, and the nomads in these regions. Charlie Whitfield of Snow Leopard
vodka informed guests on these issues and how they make a difference through
their vodka brand and trusts. To tie all these unique and important issues
together, Debera Johnson, of Pratt Institute, spoke on behalf of how to live a
sustainable life and make less of an impact on the environment. Everyday we can
make a difference for clean and available water by watching our consumption,
re-using water, and educating those around us to do the same. For more ways to
lessen your impact, please visit our website. 
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